Brandalism: 10 years of building brands by vandalizing the status quo by Mike Sharman

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Publication Date: Feb 2022 

In Brandalism, the follow-up to his bestselling, award-winning debut book The Best Dick, Mike Sharman delves into the (start)ups and downs associated with brand building and the need for business to dismantle, and vandalize its perceived, public-facing, persona. Every brand is a challenger in its genesis. It’s created to compete with an existing offering or borne out of innovation to provide a new solution or product to its target market. Mature businesses take fewer risks because they’ve hustled their way to meaningful market share. Mature businesses tick boxes, as opposed to thinking outside of them. However, in this modern age of fickle, hyper consumerism, they also expire quicker than ever before.

Brands are constantly required to reinvent, or die. What are your business objectives, what is your manifesto (a greater, more granular and profound approach than ‘purpose’) and how do you intend on impacting your personal – as opposed to public – relations? The future of PR and influence, when – or if – to launch a new business, raising capital, the impact of presentations, and start-up school fees, are the aspects Mike obsesses over in this insightful read, wrapped in his trademark, comedic, copy.

Brandalism is a collection of stories, anecdotes and premises that pertain to the real need for business to dismantle, and vandalize their perceived, public-facing, persona, in order to survive, and thrive. Mike uses his unique storytelling proposition to provide insight into 10 years of building a business from scratch, while elevating his clients to emotional, (commercial) cult status.

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